BizSugar.com › Online Marketing › How to Write an Effective About Page - Kona Company

Unless you’re Google or Apple, not having an About Page on your website can be detrimental to your ecommerce website. According to Hubspot.com an About Page is one of the most important pages on most websites, offering an opportunity to introduce yourself and, most importantly, build ownership with the user. About Pages should offer a brief summary of your business as well as show personality. It’s important to keep this page poignant and factual without fluff or filler. Considering all the above factors can greatly improve customer interaction with your website, here are a few quick tips we’ve put together on how you can write a more effective About Page.