BizSugar.com › Online Marketing › How to Write an Executive Summary like a 'Movie Trailer'

What prompted you to see your last first-run movie? Like most, it was probably the movie trailer you saw in the theater or on TV. Your Executive Summary is a lot like that movie trailer. This blog post will give you some pointers you can use to get your Executive Summary to work for the reading of your white paper just like a good movie trailer does to get viewers to see the full-length movie.