BizSugar.com › Online Marketing › How Will Encrypted Search Data Impact SEO?

In late October, Google announced that, in order to make search more secure for their users, they were “enhancing our default search experience…when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page.” Basically, Google is no longer passing data about users’ search behavior (like what keywords they used) over the site they clicked on from the SERP.