BizSugar.com › Online Marketing › If You Don’t Add New Keywords Don’t Expect New Visitors

When it comes to conducting keyword research, you have to be willing to approach it with an open mind. You might call yourself a “customer acquisition consultant,” but your target audience is actually searching for “lead generation consulting” Does that mean that you can’t call yourself a customer acquisition consultant? Of course not! But it does mean that you need to ALSO research and target keywords that your target audience is actually searching for and are still applicable to your business. Many site owners are apprehensive about targeting new keywords if the terminology isn’t exactly what they would use to describe themselves, but depending on the industry/niche you might have to give a little and target words that aren’t 100% perfect if you want to drive any traffic to your website.