BizSugar.com › Online Marketing › If You Don’t Have Google Credibility, You Don’t Have Credibility.

In 2005, I coined the term “G-cred” for Google credibility. In 2009, Execunet reported that 86% of job recruiters relied on Internet searches to learn more about their job candidates. Today, that number is probably 96%. The point is: No one can afford bad “G-cred.”