BizSugar.com › Online Marketing › Inbound Marketing – Be There When Your Audience Is Ready

Consumers are hit with thousands of marketing messages each day, both online and off, and it’s exceptionally hard for any one brand to break through that clutter. I might drive by a billboard advertising a nearby jewelry store every day on my way to work for 6 months, but if I’m not looking to buy jewelry any time soon chances are I won’t remember that store or their messaging. Sure, someone might see and make note of the billboard, but unless they get off the highway and actually purchase something was their noticing that company’s message really worth anything?