BizSugar.com › Online Marketing › Inside the Mind of the Small Business Owner

Understanding Google search – the Webmaster guidelines, the PPC platform, the relentless algorithm updates, and so on – is part of the job description for those of us in the digital marketing field.
Small business owners didn’t sign up to be online marketers – but they are. Thousands of digital marketing agencies are standing by ready to do the job, but many small business owners choose to do it themselves.

Why would anyone want to do that to themselves?

Anyone that’s run an SEO campaign, a PPC campaign, a social campaign, even those of us who do it each and every day will admit that it’s hard. It’s not surprising that budget is one of the reasons.