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One of the world’s biggest tech companies likes to say that its technology “just works,” but the truth is there’s still an extremely complicated program behind each of those apps on our phones. That means someone spends hours writing those programs, making sure every bit of information is accounted for and integrated into the final product. It’s the same way with an Internet marketing lead generation system, in which dozens of individual elements need to be woven together into a cohesive whole. But without a plan, that can be difficult to do.