BizSugar.com › Online Marketing › Investing in Social Media

Social media, like anything other marketing tactic involves an investment. When considering using social media in your integrated marketing mix consider the following questions.

Do I have the time?
Social media is most effective when it’s consistently updated with fresh content. The social realm is constantly evolving and in order to keep your pulse on what’s going on you need to be immersed in it daily. They are limited windows of opportunity to connect with your audience and provide valuable info at the precise moment they are looking for it, but this cannot be accomplished if you aren’t present on a regular basis.