BizSugar.com › Online Marketing › Is Blogging a Necessary Evil?

I’ve written my share of posts explaining why a business blog is valuable, but some site owners still feel like blogging is just another uphill battle for their business to take on. It’s no easy task setting time aside every day to write a new blog post and then commit to promoting it (essential for success!) once they go live. Every site owner struggles to come up with relevant topics, attract loyal readers and build their reputation as an industry authority. Blogging, as part of an inbound marketing campaign, is an incredibly long term process and it’s very easy to lose faith after investing three months of hard work and not seeing the return you were expecting.