BizSugar.com › Online Marketing › Is Personalized Search a Bad Thing?

I came across this great article on SearchEngineLand the other day that discussed how users feel about personalized search. The debate has been going back and forth for some time about whether personalized search is a good or bad thing for the end user, who in the end is Google’s customer. Some say it makes for a better search experience because it tailors the search results to the things that are the most applicable to them, minimizing the amount of clutter they have to dig through. Others don’t like it because they feel like it limits the information they have access to and Google is overstepping their bounds by deciding what results they should be most interested in.