That’s a great question, I answered from the dais at a recent Seminar I was giving entitled “SEO 101″ and yet truly, I had no easy answer to give to the over 150 folks seated in front of me. And if you think about it, you’ll understand, eh!

SEO is tough. It’s like trying to hit a target that gets moved after you’ve taken your best shot at same – Google for instance says it changes it’s algo approximately 500+ times annually – or at least say 1.5 times a day. And we SEO practitioners try to stay abreast of what’s not only working now – but will work for our clients tomorrow and the day after that one and the day after that one…well, you get the picture, right?

So when an SMB owner stood up at that SEO 101 Seminar and asked point blank, if SEO was easy enough to learn on his own I really didn’t know what to say. Why is that?


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