BizSugar.com › Online Marketing › Is the smart money on email marketing?

There may be nothing more frustrating when you are trying to build a strong email marketing plan than to see your email promotions fall apart because of poor email deliverability. The formula of marketing is one that you should be able to believe in.

• you know you have a good product or service that customers will benefit from and that will bring you repeat business once customer relationships are found
• you know there is a market niche out there that are highly likely to patronize your business