BizSugar.com › Online Marketing › Is Your Brick-and-Mortar Business Ready for Small Business Saturday?

Dubbed Small Business Saturday, countless individuals have pledged to shop locally and support their local economy on Saturday, November 26.

With a renewed focus on small businesses, the day presents an ideal opportunity for small brick-and-mortar business owners to connect with new customers. But a question remains for the small business marketer: after customers have stepped in the door for the first time, how can you keep them coming back throughout the year?