BizSugar.com › Online Marketing › Is Your Keyword Research Missing the Mark?

Keyword research isn’t the most fun or glamorous component of any SEO campaign, but it is the most important. If you don’t target the right keywords, your site won’t rank well for appropriate search queries and your target audience won’t be able to find you. Essentially, without the right keywords you are dead in the water and the rest of your SEO will go to waste. If you are attempting to conduct keyword research for your company without the aid of an SEO expert, here are a few things to watch out for.