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I’d like to be able to say that the only goal of SEO is to drive more targeted traffic to your website. Anything that happens after that is completely up to your website itself—how user friendly is it? Is it easy for visitors to convert? Are your call-to-actions compelling enough to prompt action? But the truth is, even though SEO should only be about driving more targeted traffic to your site, most website owners want to see a direct line between their investment in SEO and their bottom line.