BizSugar.com › Online Marketing › Keyword Relevancy is More Important Than Search Volume

When undergoing the keyword selection process of onsite optimization, I find many site owners are often hesitant to incorporate the long-tail keywords that I am recommending that build into their content. They often ask “Why would I want to target a keyword that only gets 300 searches a month? This keyword has 3,000 searches a month, isn’t that so much better for my SEO?” Interesting enough, search volume is not nearly as important for SEO as keyword relevancy is. If that keyword that only gets 300 searches a month accurately reflects the content on that page, it will be much more useful in the long run they the keyword with 3,000 searches that is only a close match.