BizSugar.com › Online Marketing › Keyword Research Approach Tips

One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of related keywords and provide search volume information. It’s important to choose keywords that are the most relevant per every page of the site. A mix of high search volume (competitive) and lower search volume (niche) keywords are recommended. While the keyword research basics are similar no matter what kind of SEO campaign is being conducted, there are certain methodologies that should be considered for the following: