BizSugar.com › Online Marketing › Keyword Research: Why Many SEO Companies Screw it Up (and how to do it right)

Search engine optimization can be a complex process.

You’re in a constant tug-of-war with an unknown algorithm (or a few of them) that is always changing. Up to 500-600 times per year, in fact.

But despite all of this change, there is one aspect that has remained true:

Keyword research is the basis of all SEO campaigns.