Though you can craft well-trafficked blog entries that will inevitably help your brand, failing to understand who you want to be landing on your pages could mean you’re not getting the most out of your investment. Buyer personas are, in short, archetypal (but research-based!) characterizations of people you hope to read your blog – your ideal customers or clients, with all their unique behaviors and needs.





Comments


Written by geteasy
3780 days ago

thanks for share!



Written by tiroberts
3793 days ago

Really great article. I think that it's important to create targeted persona's to really laser focus on what type of customers you want to attract to your business or website. I'm working more on doing that myself and I believe it will be really helpful to me.



Written by Ileane
3792 days ago

Thanks for the comment Ti!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!