BizSugar.com › Online Marketing › Know the Use of A/B Split Testing and Its Impact on SEO

Let’s name these two variants A and B respectively. In order to find out the better option among the two, A/B split testing is the most trusted way out of the fix. In this process, the two variants (A and B) are made to go through a series of experiments. And the end users determine the effectiveness of the variants, based on the rate of conversion each produce.