BizSugar.com › Online Marketing › Launching a Digital Marketing Strategy? The Truth About Setting Realistic Expectations

Ever heard someone make an outlandish digital marketing strategy promise before? Unless you’re teaming up with one of the Kardashians, reputable digital strategists know that no matter how much we want to guarantee a viral hit or social media success, digital marketing just doesn’t work that way. Yes, we can follow industry best practices and glean insights from successful marketing campaigns we’ve managed in the past. But even when we do everything “right” we sometimes can’t deliver a viral smash every time– and that’s okay.