BizSugar.com › Online Marketing › Listen & Learn: Boosting Mobile App Download & Retention Metrics with User Reviews - Tweak Your Biz

Think you don’t need to be actively encouraging reviews for your app? Then, here is food for thought: Recent reports suggest that increasingly, mobile owners are searching for user reviews before they install apps on smart devices.In today’s highly competitive app market, it is therefore highly crucial for app vendors to be proactive when it comes to online reputation management.