BizSugar.com › Online Marketing › Local Event Marketing Can Help Link Building

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the web help to build a brand. When it comes to link building, it’s important to think outside of the box and get creative. Sure, it’s important to produce articles, blog posts, videos, and press releases but what else is there? Plenty. You just need to leverage your offline marketing to help your link building.