BizSugar.com › Online Marketing › Local SEO Guidelines to Remember

If people are looking for a local business these days, they don’t turn to the Yellow Pages. They head for the search engines and type in the service, product, or kind of establishment that they are looking for in addition to the location that they are in. While the search engines continue to improve their personalized results and often can guess where someone is located, a typical searcher will still type in “hairstylist in X location” or “X location hairstylist”. If your website isn’t optimized for local search, it won’t be found in the search engines, and you will lose out on business to competitors. Here are 4 guidelines for local business owners to remember when optimizing a website: