BizSugar.com › Online Marketing › Long-Tail Keywords: What They Are and Why You Need to Use Them (SEO Tips)

How we search has changed. In the beginning, people searched for keywords. If you were taking a trip, you typed in the name of the place. Maybe you added the words “hotel discounts” to it.

Today, people are searching for answers to their questions, and that’s turned search engine optimization on its head.