BizSugar.com › Online Marketing › Make SEO Decisions Based on Trending Data

Every website is under constant pressure to produce. Even well-established businesses have monthly/quarterly/annual quotas they are supposed to meet in terms of visitor growth, qualified leads, sales and so forth. And while I can understand the fear that grips the heart of every site owner and marketer during a slow month, one of the worst mistakes you could make is to cut your SEO when business is slow. Making quick SEO decisions based on one month’s worth (or even worse, a few days!) of data is not smart SEO. Remember—SEO is a long term process, there will be months that aren’t as great as others, but that doesn’t mean you should panic at the first rumblings of trouble.