BizSugar.com › Online Marketing › Make Sure B2B Content is Information Based

Perhaps the most important component of a B2B online marketing campaign is content. The content that is created on behalf of a business allows that business to be presented in a positive light as an industry insider and source of knowledge. Unlike traditional advertising, marketing content is created with the purpose of being found when someone is looking for what you have to offer. B2B decision makers spend time conducting research to find the best company that fits their needs. A business that clearly “knows their stuff” will be remembered. The B2B sales cycle is long.