BizSugar.com › Online Marketing › Make Your Site a Brandable Entity

Your website is your most critical asset to your search marketing—everything revolves around it. The keywords you target should accurately reflect webpage content, link building works to build your site’s trust factor and ultimately drive traffic, social media profiles provide new ways for your brand to interact with your target audience and so forth. Without a great website to hold it all together, the rest of your search marketing efforts will just go to waste. But you’ve got to first make sure your site is worth a strong SEO campaign, and that means keeping in a brandable entity.