BizSugar.com › Online Marketing › Making Campaign Structure Work for Your B2B Goals

Whether you have been managing the same campaign for years or have taken over new management, it is likely that you will come across the frustration that is PPC campaign structure. Over time, ad groups are added, keywords are blocked, bids are adjusted, and that cohesive, well-laid-out plan has gone out the window.

It’s time for a clean up.

De-cluttering your PPC campaigns not only makes portfolio management easier and less confusing, but also improves your campaign’s performance as well.