Marketers, Take Note: Interactive Content is Now King

Posted by lonelybiz under Online Marketing
From http://lonelybrand.com 3818 days ago
Made Hot by: sophia2 on June 18, 2014 7:48 pm

Content may be king, but unless it becomes more engaging, its reign will end. That’s the trend the team at Demand Metric found in their new study “Content and the Buyer’s Journey.”

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Comments

Written by tiroberts
3811 days ago

Great article. I totally agree that interactive content needs to be a priority for marketers and small businesses. Content will always be a major factor, but you also have to learn how to be more innovative with your content and think outside of the box.

What would you say is the best format or platform for creating interactive content?

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Written by lonelybiz
3811 days ago

Thanks Ti! I think it depends on what type of content you're looking to create. I'm planning on writing a follow up piece to this with some suggestions that are specific to the type of interactive content you want to create (quiz, test, etc.). I'll be sure to share it on BizSugar when it's done.

Thanks for reading!

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