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Marketing more human, more computerized

Posted by chiefmartec under Online Marketing
From http://www.chiefmartec.com 5626 days ago

Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge?

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Written by ShawnHessinger
5626 days ago

Another part of this has to do with the interesting paradox of a mass medium (the Internet) so vast that it has elevated niches and the needs of individual consumers over the one-size-fits-all marketing concept.

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