BizSugar.com › Online Marketing › Marshalling Mobile Marketing Resources

Many of you are already familiar with Knotice's Director of Strategic Services, Bryce Marshall from his acclaimed mobile marketing white paper entitled, "Making Sense of Mobile Marketing." It is recommended reading for anyone unfamiliar with how to begin thinking about mobile marketing, or how to lay out a winning strategy. Like many other marketing initiatives, the importance of developing a great strategy is the most critical element to success, and Bryce's white paper is excellent at communicating the most important strategic aspects of mobile no matter where you are in the development of your strategy.