BizSugar.com › Online Marketing › Measuring Social Media ROI Is Possible

Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tactic’s contribution to the bottom line in order to keep C-Level management happy and the budget allocations for social media flowing. So why then are 84% of social media programs not measuring ROI? I think it’s due in part to a lack of understanding about the fundamentals of ROI.