Before you can measure social media ROI you first need to define what you want to accomplish by setting SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound) goals. In addition to being SMART, your goals also need to be tied to an impact on sales.
As I discussed in my previous blog post about social media and ROI, decision makers don’t care about engagements or conversations. They care about how your allocation of resources has either added to the bottom line $$$ or provided a cost savings.
Measuring Social Media ROI Step 1: Setting Goals
Posted by effectwebagency under Online MarketingFrom http://www.effectwebagency.com 4160 days ago
Made Hot by: FutureVision on July 11, 2013 7:26 pm
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4154 days ago
Thanks for sharing your post with our bizsugar community.
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4160 days ago
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