BizSugar.com › Online Marketing › Men and Women Shop Differently Online. Here\'s How to Market to Them

When you think about the typical shopper on your ecommerce site, do you assume it’s a woman? That could be a smart guess considering that women control as much as 85 percent of the average U.S. household’s spending, according to some reports. But the typical ecommerce shopper is nearly as likely to be a man as a woman—and if you’re talking about mobile shopping, men dominate.