BizSugar.com › Online Marketing › Moving to a New Domain? Here Are 6 Things to Remember.

When it comes to conducting keyword research, you have to be willing to approach it with an open mind. You might call yourself a “customer acquisition consultant,” but your target audience is actually searching for “lead generation consulting” Does that mean that you can’t call yourself a customer acquisition consultant? Of course not! But it does mean that you need to ALSO research and target keywords that your target audience is actually searching for and are still applicable to your business.