Another survey has surfaced that shows white papers to be most effective in their ability to influence key business decision makers. The results are courtesy of Eccolo Media, an industry marketing analyst that publishes an Annual Report called, "The Technology Collateral Survey Report". To access this report, please follow the link above.





Comments


Written by ShawnHessinger
5523 days ago

This doesn't surprise me but I think the key thing to remember is that the audience you are trying to reach matters. I wouldn't put a press release about my new rock band on a white paper any more than I'd put business trends aimed at high level execs on a MySpace page.



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