BizSugar.com › Online Marketing › No One is Proactive with Social Media Engagement- 6 Tips to Change That!

Far too many B2B companies choose a reactive strategy in social media engagement – they'll only talk to someone directly if they are asked a question, or if someone raises a complaint. That strategy misses a lot of proactive opportunities to get involved! We like to say that social media is more like the traditional sales world than many people realize: You have to do a lot of cold calls to whip up some results, but over time it works...especially if you know what you're doing. Here's how to start being proactive when you hop onto social media.