BizSugar.com › Online Marketing › Nurturing Your Leads: Tips to improve your email marketing

Most businesses would argue that email marketing is one of the most powerful prospecting tools. In fact, spending on the medium is projected to reach $2 billion by 2014, according to Forrester Research. Not only is opt-in email marketing affordable, it also generates a response rate between 1 percent and 20 percent. To improve the success rate of your emails, we suggest these tips: