NY Times: Be “Awesome” For Online Content Success

Posted by workbox under Online Marketing
From http://blog.workbox.com 5211 days ago
Made Hot by: Entrepreneurosaurus on August 18, 2010 8:09 am

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe.

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Comments

Written by amabaie
5209 days ago

"Awesome" is a catch-all word. Unique and original are more descriptive of what one's writing should be, now that most things have already been said at least a dozen times in the same-old, same-old.

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Written by CIKMarketing
5209 days ago

I think in order to stand out among the thousands/millions of writers online that cover similar niche's, you have to be original and work to gain a following. If you don't, you'll likely be lost in the muck.

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