BizSugar.com › Online Marketing › On Page SEO Will Only Take You So Far

In my opinion, any full service SEO campaign should be broken into two parts: on page SEO and offsite link building. Whenever I’m working with a new client I always start with on page SEO first which includes keyword research, content optimization, high level SEO recommendations to the site structure and so forth. I’ve found that the best offsite link building campaigns aren’t nearly as effective as they could be if your site isn’t properly optimized and ready to handle whatever influx of traffic your new links and other off site SEO efforts send.