BizSugar.com › Online Marketing › Online Graphics, Videos, Images: Optimize for the User!

In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it does.

But, are we forgetting something? Or someone? What about your target audience! Your buddy Brad, the buyer persona!