BizSugar.com › Online Marketing › Online Marketing: What Is a Tripwire?

Having an effective tripwire is a crucial part of your online marketing strategy, it helps to draw in customers with a low-risk offer and helps you identify real customers from tire kickers on your email list. In this video, I discuss exactly what a tripwire is, how it's used in online marketing and how you can use it effectively as part of your online marketing funnel.