BizSugar.com › Online Marketing › Online Reputation Management: Making Patient Engagement More Effective

Online reputation management is essential for you to be competitive in the healthcare industry. ORM allows you to have complete control over your online reputation so that negative reviews do not hurt your business, and also to turn current patients into promoters and manage your staff’s performance. However, it is important to not be afraid of negative reviews. They are a chance to show patients and others that you care and listen to feedback. Furthermore, getting bad reviews is a chance for improvement. Honest feedback will help you shape the perfect patient-focused health care business.