BizSugar.com › Online Marketing › Online Shoppers: Inside Their Browsing Behavior

Ecommerce terms like “browsing,” “checkout” and “shopping cart” might make you think that the online shopping process is just like the brick-and-mortar shopping process. In fact, it’s much different, as a recent report by Hooklogic reveals. The report surveyed consumers who had shopped online in the past three months to explore how online shoppers browse and buy. Here’s what you need to know: