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59% of consumers search for local businesses and 54% of searchers use town names, zip codes, suburbs or city names in local searches. 71% of searchers value the information contained in local search results.

In today’s competitive marketplace it’s no longer a question of whether or not you should optimise your brand or business website but rather how soon can you do it. You may have created your website and uploaded relevant content but if no one can find it, your efforts will just be in vain.