BizSugar.com › Online Marketing › Optimize Internal Brand Pages for Search

There’s no doubt that SEO is a complex, time consuming process. SEO best practice is that every page of a website should be optimized. This is something that many website owners don’t get right. They concentrate their SEO efforts on the “most important” pages that are most likely to convert. While it’s understandable that those pages should receive more attention and be the focus of link building efforts, it’s important to remember that EVERY page of your site is important. Any single page of your site has the potential to be a visitor entry point from the search engines. For this reason, every page should be optimized.