BizSugar.com › Online Marketing › Optimizing Content for the B2B Business Cycle

Since the B2B business cycle can much longer than the average B2C business cycle, you can’t truly measure the success of your SEO until your business cycle has come to a full close. That’s why it is so important for B2B companies to start their SEO off on the right foot! If you missed the mark with your on-site optimization or off-site SEO, it might be months before you realize that your SEO headed off in the wrong direction, forcing you to start over.