BizSugar.com › Online Marketing › Outsourced Program Managers (OPMs): What People Think They Do

Naturally, explaining what an OPM does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is quite a bit more complex, because you first have to explain what is affiliate marketing, who are affiliates, what is an affiliate program, and only then… why in the world merchants need outsourced (affiliate) program managers, and what it is exactly that we do (recruit new affiliates, motivate them activate, police compliance with the merchant’s rules for affiliate marketing, handle communication, and work on the program's optimization). See this attempt at virtual representation of common (pre)/(mis)conceptions about OPMs...